How To Use Pinterest For Marketing ( A Step By Step Training)

This article is about How To Use Pinterest For Marketing and is a step by step training guide. Marketing has taken a new dimension thanks to social media and many often ask how to use Pinterest for marketing.

• Pinterest is one of the most popular social media platforms for networking today.
• Its popularity makes it a strong and reliable source of traffic to implement a marketing strategy that helps you grow your business and your finances.

pinterest

Pinterest is a social networking platform where you share images and videos, which makes it a search engine for everyone. The platform remains popular as a source of inspiration for next-gen users.

Unfortunately, not everyone understands the power of Pinterest. In fact, many users use the platform to post lifestyle and share awesome interests with the world.

Pinterest users range from home decor to the latest trends, recipes, infographics and tips, among others. In this article, we will look at different ways to use Pinterest for marketing.

Pinterest Stats

Posts are called Pins and they are usually images and videos.

And according to Omnicore’s report, Pinterest has some of the heaviest stats in the social media world:

Pinterest has over 400 million monthly active users.
There are 88 Native Americans on Pinterest.

The total number of Pinterest pins is over 200 billion.
More than 2 million Pinterest users save shopping pins to their boards every day. The majority (60%) of new Pinterest signups are women.

Pinterest’s market value is estimated at around $13.7 billion.

On average, users spend about 14.2 minutes on Pinterest per visit.
84% of users make purchase decisions on Pinterest.

Half of Pinterest’s audience earns more than $50,000 a year.

HOW TO USE PINTEREST FOR MARKETING

The first step on how to use Pinterest for marketing is to set up your Pinterest account.

Creating your Pinterest account properly can greatly increase the visibility of your pins.

And that’s your main goal because the more you can see, the more you’ll be able to convert.

Change your Pinterest account to a business account, as this gives you access to all the advanced tools that Pinterest has.

After that, make sure you fill out all the information fields on your Pinterest profile, especially your username, screen name, and description.

Pinterest uses the information provided in your profile as one of several SEO factors to optimize the relevance of your content.

Therefore, it is better to include relevant keywords in your description.

how to Create a Pinterest business account

On the Pinterest platform, there are at least three ways to get a business account.

We will take a look at each method to get started:

Create a new professional account
Open the business login page of your Pinterest business account.

Pinterest account

• Enter email, password and age.
• Click Create Account
• Complete your profile with a profile picture, adding business name, website, country and language.

Pinterest profile

• Click next
• Select your business type and click Next
• Connect a personal account to a business account
• Open your personal account settings.
• Go to Account Settings.

Pinterest Account Settings

• Click the Create Account button.
• Select the Start option.
• Click Create a connected business account.
• Complete your profile with a profile picture, adding business name, website, country and language.
• Click the next button.
• Select your business type and click Next
• Converting from a personal account to a business account
• Open your personal account settings.
• Go to account settings.
• Click the Create Account button; change pinterest password
• Click Change to Company.
  

Pinterest Marketing

Undoubtedly, statistics show that Pinterest is a powerful platform for businesses and brands to do their marketing.

Fortunately, the platform supports many types of marketing strategies, from affiliate marketing to influencer marketing.

As with most social media platforms, Pinterest is quickly moving to Facebook’s pay-for-play level.

Whatever your marketing goals, whether it’s driving traffic, building an email list, or driving conversions, Pinterest marketing offers one of the most affordable and unique opportunities in the industry.

These strategies are similar to Facebook and Instagram, but users get more impressive results and reach more people less.

important strategies to put in place if you want to get the most out of the platform:

create regular pins

As with any social media strategy, creating new content regularly is the key to making a quick impact. Luckily, Pinterest is no exception, and if you plan to learn how to use Pinterest for marketing, you need to create new content.

To get the most out of the platform, you need to keep creating new pins.

For a content creator on Pinterest, that means changing your pins more frequently.

Others include using new high-resolution images, custom titles, and templates to ensure pins stay fresh.

Also, try as much as possible to use relevant targeted keywords in your listing content. Creators can also rate their pins by uploading as many video pins as possible.

The Pinterest platform promotes video pinning of the platform, making it a go-to for creators.

Fortunately, creating video clips isn’t as difficult as it used to be. There are different ways to create video clips.

A quick tip is to share video content from your other social media accounts or use other apps to create some.

Here are some video content that can be created and marketed on Pinterest:

Create a gif and product or image of your message.

Then add a gif to a Pinterest image with text.

Canva and Giphy make this easy.

Canva and many platforms offer free product graphics, add it as your pin background to create videos easily.

Use posters

Canva has stickers that can easily turn your pins into videos.

UNDERSTANDING THE PINTEREST SEARCH ALGORITHM

If you want to learn more about using Pinterest for marketing, you must first understand its search algorithm. This is important because it will determine how the platform presents your content to the audience.

As with most social media platforms, it is impossible to determine exactly what the Pinterest algorithm uses.

That said, the platform already has a few things that content creators can use to improve their Pinterest marketing strategy.

We will provide a brief overview of four of the top trends in Pinterest search:

1. Department quality

As mentioned earlier, linking your blog or other online presence to your Pinterest account is a good practice. This is because the platform will need time to place pins and links coming from your domain.

For this, the creator will need patience and a good plan.

Pinterest uses your website and pins to determine the quality of your account.

By creating your Pinterest account properly and creating a good and functional website, you can increase the quality of your domain.

To improve rankings, make sure your blog post is saved, clicked and interacted with as much as possible.

This will make it appear on Pinterest that your site is a source of high-quality content.

So, in general, if your website pin is popular, the platform considers the quality of your account highly.

2. Pin size

It’s the only popular monitor at the moment of one pin. When a creator posts a new pin, Pinterest first shares it with their followers.

If such a Pin is useful, valuable and engaged, the algorithm begins to show it to a larger audience.

3. Pinner quality

It’s like the sign on the platform is more or less equal. It’s a way to rate content creators like bloggers and pinners.

In addition to creator pins, the Pin Quality Score also includes the content you repost from other users.

So Pinterest checks if the Pins you share with others are great too. The more people interact with pins on your profile, the higher your ranking will be.

To back this up, the more active and consistent you are in creating and posting high-quality content, the better it will be.

4. Importance of subject matter

The Pinterest algorithm classifies this as a way to know what your pin is about. This helps distribute the pin to the right audience.

Along with things like your profile name or board name and description, Pinterest categorizes your pins to see how relevant they are. This includes things like text overlays and elements on your pin photo.

So, make sure they also have links to the content you are marketing.

When a creator posts a new pin, the platform assigns it to a topic using keywords.

These keywords help tell the algorithm exactly where the pin should be.

In addition, Pinterest needs to determine the topic they are related to and how interested users are in that topic.

Develop your board

Pinterest boards are similar to folders where you can store and organize your content known as pins.

Most successful Pinterest brands recommend that your account should have at least 10-15 boards.

When creating Pinterest boards, it’s important to name them and give them a description related to your marketing theme. The boards are also available in three types:

• Personal: These are for adding hidden value.
• Users: There is only one contributor for adding pins.
• Collaboration: Multiple users can add multiple pins to these maps. One of the benefits of using a collaborative board is that multiple contributors can create and post their own pinboards. This creates a variety of content that is powerful enough to attract and hold the audience’s interest.

Creators can also use tables to organize topics.

Basically, don’t forget to promote your board with concise descriptions, relevant keywords and high-quality images.

Communicate with your audience

If you want to successfully achieve your goals on how to use Pinterest for marketing, you can’t ignore involvement. This is a rule of thumb for most social media platforms and Pinterest is no different.

As a business, brand or individual, posting and pinning on the platform will only get you as far as possible.

Much of your success will depend on your engagement with other content. Luckily, the platform makes it easy to interact with other users and their content.

Consider these few tips to get started:

• Create multiple boards with multiple collaborators.
• Extend your roots in areas important for cross-industry promotion.
• Use flight icons to send messages directly to your favorite pins to share with others.
• Send personalized messages and offers using the DM feature to your followers.
• Use a scheduling tool like SocialPilot to schedule multiple pins at the best times. Reply to your pin.
• Add a CTA to your posts.
• Use video pins, story pins, and frequent collections.
  Pinterest also recommends your style to new Pinners in the “Related Searches” and “For You” sections.

Using the PIN code and the PINTEREST logo

Pinterest PIN is a popular QR code of profiles on the platform. Creators can download their QR code by clicking on their profile picture and share it through any medium, such as instant messaging or other social networks.

Pinterest tags are another part of the Pinterest platform that creators can add. Pinterest tags are organized into base code or event code.

For basic code tags, they persist when event code tags are triggered by the completion of a specific event or action, such as checkout, add to cart, watch a video, register, etc.

Just get the base code from the Pinterest Conversion Tag Manager and paste it on your website using the modified event tag.

This can help track conversions based on events and promoted pins.

Conclusion

There is no doubt that Pinterest is making a name for itself as a remarkable social media platform and a great platform for implementing marketing strategies. While big names like Facebook, YouTube, and Instagram tend to be more user-friendly, Pinterest has great users.

Whether you’re aiming to drive more traffic, generate leads, or increase conversions, now you know how to use Pinterest for marketing.

This post was created to achieve that goal and we hope you can use these strategies to improve your Pinterest marketing.