How To Market On Pinterest ( A Full Guide)

This article is about How To Market On Pinterest ( A Full Guide). Social media marketing is getting a lot of buzz and many interested people are asking how to market on Pinterest.

• Pinterest is a free social media platform that works around sharing images and video content for many purposes including marketing.
• The platform has more than 400 million monthly users worldwide and has up to 200 billion pins.
• To make it interesting, research by Shopify found that Pinterest is the second largest source of traffic to its site.

And 93% of Pinterest users use it to plan their purchases. He also published his findings that the average profit from this process was about $50 (higher than any other advertising source).

These statistics and others have seen the platform increase in usage as a potential marketing channel for brands, businesses and individuals.

How To Market On Pinterest ( A simple Guide)

In this article, I will go over the steps involved in marketing on Pinterest.

Using Pinterest

As originally founded, Pinterest is a social media network. Users can upload their own pins and share on Pinterest or browse Pinterest’s large library and pin them to their boards.

A tree is a collection of pins. As with any social network, Pinterest users can like, save and share pins with friends.

The more engagement your pin gets, the higher it will rank in search results.

Create a board on Pinterest

The board is used to arrange and arrange the pins. When creating Pinterest boards, it’s important to name them and give them a description related to your marketing theme.

This makes it easy to gather pins in one place. Pinterest boards can be divided into categories, to make them more organized.

Save the pin

Pins are the main content created and shared on Pinterest. These can be ideas, images, products and videos of anything the public finds on the web.

These pins can be organized and stored in their beautiful organizer boards. Creators on Pinterest can create their own pins or repurpose other pins, and organize them on boards of their choice.

Follow along

As with many other social media platforms, the public can follow people and businesses to see what they contribute and the boards they create. By following the creator, the audience can also see what they like so they can like it.

Find out

Home and listings are where you can find out what your audience is doing and what the platform thinks users will be interested in. this is usually based on their own pins and boards.

In this section, creators can also search for keywords to find inspiration, repost and find users they might want to follow.

Click on links

Users click on a pin to be taken directly to the blog, product page, and website behind the pin itself.

Clicks work as actions from the audience to connect directly to your website.

How to market on Pinterest

Pinterest Market

The purpose of marketing in any social media is to achieve an end goal or result. And as such, creators on Pinterest should carefully acquire and establish a strategic plan before launching.

If you want to learn how to market on Pinterest, carefully study the instructions below:

Create smart and achievable goals

Goals are beautiful and achievable

If you want to be successful with Pinterest marketing, you need to create specific goals.

These goals should be measurable, reasonable and wise to achieve.

Ask yourself these few questions:

• What do you want to achieve?
• When do you want to do this?

Creating specific goals allows you to easily set goals for a specific metric in pursuit of that goal. It focuses your Pinterest marketing strategy and helps you track and double down on what’s working.

plan ahead of time

Every type of marketing requires a plan and one thing you will want to bring to market on Pinterest is planning. It’s not enough to start your Pinterest marketing journey by creating pins or blaming yourself.

This can work for everyone, but remember that you are working towards a set goal.

All your marketing activities must be carefully planned and executed to achieve this goal. For this reason, your boards and pins should be relevant and inspiring.

Search for keywords to create a Pin and stay ahead of important dates and events by creating Pins related to the event. You’ll also want to plan ahead for upgrades.

After promoting your pins on the platform, take the time to cross-promote on other social media channels. This will increase traffic and increase subscribers.

Stay strong and steady

Even if you want to do Pinterest marketing, the platform is still a social one and if you are not flexible, your sales will likely fail.

As a creator, you need to strike a balance between the number of pins and how often you pin. If you contribute less content, people may lose interest in you and if you contribute too much, you may be unfollowed.

Luckily, Pinterest recommends about 10-12 pins per day for the best appearance in your list of followers and in your search results.

But that’s not the only factor that determines how your content appears; The time of day you pin also plays an important role.

The peak time to post on Pinterest is between 8pm and 11pm on weekends.

You can use these numbers to start your shopping journey, and then tweak them as you can to complement the research information collected in Pinterest’s marketing tools.

PINTEREST ADVERTISING ANALYSIS AND MANAGER

All of the above tips will work depending on the level of effort put in by the creator, but regardless, you need to keep all the steps in order. Analyzing the performance of your Pinterest marketing and Pinterest ads is important.

Pinterest’s analytics tools and Ad Manager provide creators with multiple datasets of different metrics. These include pins with more clicks, reviews, additional pins, advanced pins in search, and things people compare you to.

It also provides demographic information and more.

Creators can use this information to understand what works and what doesn’t. This will help further improve your marketing strategy.

Ultimately, you need to make sure that what you do on Pinterest and what you spend on Pinterest advertising works for you and your brand.

FOLLOW THE PINTEREST COMMUNITY GUIDELINES

Like all other social media platforms, Pinterest also has rules and guidelines. The platform carefully monitors posted content to ensure the safety of Pinners.

Before creating a pin, it is important to carefully read Pinterest’s community guidelines to avoid breaking any rules. Violations may result in your account being banned.

As an Affiliate Marketer on Pinterest, you should pay close attention to some of the rules set out below:

Adult Content: You are allowed to save content about sexual health, breastfeeding, mastectomies, art, etc. However, Pinterest still restricts them, and clearly adult content is a no-go on the platform.

Dangerous content: Pinterest limits content that intentionally shows the use of violence. It also prohibits distribution of alcohol, tobacco, drugs, weapons, etc.

Misinformation: Pinterest removes or restricts the distribution of false or misleading content. These may include conspiracy theories, illegal medical claims, illegal information, etc.

Disclaimer: Pinterest does not allow accounts that impersonate or misrepresent their affiliation with any person or organization.

Spam: Pinterest does not allow spam or spammy, such as creating or posting repetitive, misleading content, linking to unsafe, untrustworthy websites, and – uses automation not fully supported by Pinterest (list of Pinterest affiliate tools here).

Guidelines for affiliates and paid partners: All sponsored content must disclose its business model, such as in the pin name or description. You are not allowed to use shortcut links or redirects that make the destination unclear.

In short, make sure your affiliate Pinterest content is accurate and clear.

• Use good, clean images
• Stay strong and steady
• Acceptance

Even if you want to do Pinterest marketing, the platform is still a social one and if you are not flexible, your sales will likely fail.

As a creator, you need to strike a balance between the number of pins and how often you pin. If you contribute less content, people may lose interest in you and if you contribute too much, you may be unfollowed.

Luckily, Pinterest recommends about 10-12 pins per day for the best appearance in your list of followers and in your search results.

But that’s not the only factor that determines how your content appears; The time of day you pin also plays an important role.

The peak time to post on Pinterest is between 8pm and 11pm on weekends.

You can use these numbers to start your shopping journey, and tweak them as you can to complement the research information collected in Pinterest’s marketing tools.

• Lifestyle photos have an 18% higher engagement rate.
• Fashion works best when someone wears it
• Home improvement photos stand out when the focus is on the product (rather than the person).
• Hair and beauty photos stand out when photographed on a plain background
• DIY products work best when they are painted around
• Photos in their own work and images with text overlays (Canva is great for this)
• Users are also encouraged to combine multiple pins in one place, so consider taking different pictures of the same item to appeal to different buyers and increase your reach.
• Upload your details
• raise your profile

optimize your descriptions

As with all social networks, using a concise description is important if you want to know how to market on Pinterest. The description that the creator assigns to the Pin will help identify such Pins in the SEO process.

As mentioned earlier, keywords are important for Pinterest search performance and for Google rankings.

Either way, Pinterest carefully monitors your board name, image description, posting frequency and popularity.

To get the best exposure, carefully organize and research the keywords (preferably long tail) for each of your pins, add them to your board and Pin Name.

In your description, include a powerful call to action for each pin and relevant hashtags. All of this should be done while keeping your details concise but engaging at the same time.

Use rich PINs and purchaseable PINs

Rich pins are similar to regular pins, but more details are added to them. These may include direct pricing, product availability and branding.

Rich Pins make it easy for the public to find your Pins with simple brand recognition.

Using rich pins on the Pinterest platform will require some technical knowledge but it shouldn’t be difficult to get into.

Follow these steps:

1. Copy and paste the specified product URL into the Pinterest Rich Pin Validator
2. Add “.oembed” to the URL end
3. Click on support
4. Select Add and your product pin will become a rich pin within 24 hours.

Buyable Pins may look similar to Rich Pins, but this time they allow users to click the blue buy button and buy products without leaving the app or website.

All products added to your store automatically become shoppable pins.

A seamless shopping experience will complement your shopping plan.

Pinterest Best Practices

Below, we will list some best practices to make your quest for how to market on Pinterest seamless. These actions should help push your sales pegs and help you with other related processes.

• Add Pinterest to your website: By adding an active Pinterest button to your website, you allow your audience to add images to their boards with one click or follow your Pinterest boards.
• 
  Use Pinterest products: Products help you save time by optimizing some of your tasks and earn money quickly. An example is Hootsuite to organize your pins or Supermetrics to analyze your performance.
• 
  Don’t Add Hashtags to Your Pins: As of 2021, hashtags on Pinterest are no longer typeable, meaning hashtag feeds are no longer available. Hashtags are no longer separate from Pinterest keywords.
• 
  Share your Pins on other social platforms: Pinterest is all about creating new global content. With that in mind, it’s a good idea to share your pins on other social platforms. You can use the “comments” feature to get your other social media accounts in the settings so people can add your posts directly to their Pinterest boards.
• If You’re in Affiliate Marketing, Always Display Affiliate Links On Pinterest: Under Federal Trade Commission rules, affiliate marketers are required to identify themselves as affiliates whenever they promote a product. Disclosure is intended to ensure that consumers can do their own research and make informed decisions rather than being misled by others.

Conclusion

The Pinterest platform offers businesses a great way to implement marketing strategies. The platform has an amazing number and is user-friendly. Danielshustle took the time to carefully review this piece on how to market on Pinterest. And the guidelines provided here will help you get started on your Pinterest marketing quest.