how to avoid influencer marketing mistakes Today

Today we are going discuss how to avoid influencer marketing mistakes. Social media isn’t just for entertainment. Although it may be the first thing that comes to mind at first, now it has become an important factor for creating your brand. Social media has made it easier for customers to connect with influencers because they can follow by simply contacting them directly.

By using influence as part of your marketing strategy, you can reach your entire audience, while getting feedback on their needs as consumers.

Everywhere you look on social media, people are showing off food, clothes, shoes, beauty products, and more. This is what motivates people to buy certain products because they see someone they like using them and want to be like them. Every little detail in marketing matters, and influencers can provide you with everything from insights to demographics while increasing your product visibility.

Those who do this have a large number of followers on various social media platforms and they can recommend their followers to support brands. Unlike traditional advertising that has declined in recent years, influencer marketing has gained momentum and is now considered an important part of any digital strategy.

Many brand owners, marketers, and influencers make campaign mistakes that cost them millions of dollars. Not to mention the incalculable cost of bad publicity to your business – damaged image, reputation and public trust.

However, all is not lost. Brand owners, marketers, and influencers can learn how to avoid making these mistakes and increase their chances of creating memorable and engaging campaigns. good.

common mistakes when choosing and partnering with social media influencers

1. Clear campaign objectives are not created ahead of time

Each of your business activities is designed with a clear goal in mind, and your influencer campaign should be no exception. But a surprisingly high number of customers ignore this critical step, and they end up with negative results such as negative engagement rates and low ROI (back to the entry revenue) or ROAS (Return on Ad spend).

It is important to have a clearly defined objective before starting the campaign. If you fail to define your goals, you’re just reaching for the stars and hoping for the best.

As you know, this is not an effective strategy to get you closer to your business goals.

How to define your goals?

Just ask yourself: what do I want to do with this campaign? Do you want to increase the number of followers or be more active on social networks in general? Or maybe you want to improve your conversion rate?

What about access to user data and insights that you can use for business and other marketing? Whatever your goal is, define it clearly and write it down somewhere as a constant reminder.

Then, if you stick to campaign design and development, you can always remember your goals and rebuild all of your campaigns.

2. Associate with bad people

It’s tempting to think about recruiting influencers for your next influencer campaign. Imagine your product being promoted in front of that huge following – that should do the trick, right? Well, not exactly. Focusing entirely on the number of followers to hire an influencer is one of the most common mistakes marketers make.

It goes without saying that doing the wrong thing can damage your reputation. You should go through the follower count and do a thorough research about the influencers before contacting them.

You should treat them the same way you treat your employees before you hire them – they represent you and your business, so investing time in finding the right people will pay off in the long run. . The same rule applies to any influencer you consider for your campaign.

How to choose the right people?

Follow these three practices to find the right influencer for you: brand relevance, influencer style, and relationship with your audience. The influencer you choose should be related to your brand or, at the very least, involved in the same industry as you.

Also, analyze the relationship this influencer has with his followers.

The influencer who takes the time to interact with their followers, answer questions or comments has the highest engagement rate, so look for those little shows. The main thing to remember here is that if they have more than 10,000 followers but only get a few likes or comments, that can be an indication of two things: low engagement.

3. Ignore the competition

Knowing your campaign goals or what kind of influence you want to create gives you a leg up on your competition. However, not doing your due diligence on previous professional engagements for your influencer can be a deal breaker. Influencers can work with brands of their choice.

It is up to you, as a potential seller, to do thorough and thorough research on the seller. You cannot hire someone who has worked for your competitors; you can appear unprofessional just by initiating contact, let alone proposing a potential contract.

How to effectively research your influencers?

Carefully review their social media profiles. See if you can find someone from your competition there. Check out all their social media accounts, looking for clues. If, by any chance, you find that they have interacted with your competitors, move on – you will find your influencer elsewhere.

4. The copy is not good or complete

Although influencers are creative creatures, they need guidance to develop and launch the highest impact campaign. If you give them a poorly executed brief, they will not advertise your product or service properly.

They need to know the benefits and features of your product before promoting it, and if your brief doesn’t provide it, they won’t do their part.

How about a full sheet? You might think that unlike these poorly designed pieces of paper, the details don’t have a problem, but they do.

Too many processes and conditions in your brief can limit any productivity. They are, after all, creatures. Many activists turned down this offer simply because the sheets were perfect.

How to write a good brief?

Remember, you need to tell them about your product or service, that’s it. If you like it, maybe you can share the company’s message or vision in general. This can add value to the overall ad, but any additional information can be overwhelming.

5. Compare, but not research

You can’t control what you don’t expect. Measuring the results of your advertising is important if you want to know the effectiveness of your marketing efforts.

It helps a lot if you clearly define the KPIs to compare the results. But, if you just measure and don’t analyze the results, what does it mean?

There’s no point in measuring anything if you don’t sit down, study the results, review previous measurements and results, make comparisons, and then submit a review or measurable figure.

How to analyze your results?

Once your campaign is over, sit back and analyze the stats. You can use influencer media tools to collect data and analyze it. Don’t overlook this step, as it will give you valuable insights about your users and quality data that you can use in your next campaign.

6. Cut all ties with the influencer after the campaign

Remember that rule about treating your influencers like you treat your potential employees?

This also applies here. If you have a successful campaign with an influencer, is it okay to cut all ties immediately?

No, but there is a good reason for that. Building lasting relationships should be your first goal, not working on short-term partnerships.

How do I interact with the actors after it’s done?

It’s easy – interact with them through their posts, give them the credit they deserve. Praise them for a successful campaign or support their cause.

It’s important to recognize them as people, not just space machines.

how to avoid influencer marketing mistakes

1. Fake followers

Increasing your number of followers will get you nowhere. Finally, marketers will realize that the number of engagements is not related to the number of your followers and will understand your values. Fall into the trap of using bots or buying fake follower counts – it will ruin your reputation.

How to get good subscribers?

It’s easy – just do more of what you’re doing now. Connect with your followers, respond to their comments and posts, post original content regularly, use hashtags and more. Be sure of your work and it will pay off.

2. Bad images

A picture is worth a thousand words – this is true for influencer campaigns. The most popular social media platform is Instagram, and before video took over, it was just an image app.

High quality images are still the first way to attract the desired audience. If you can’t take a picture of yourself or the product you want to promote, how can a product brand trust you with other types of content?

how to take a high quality photo?

If you are considering becoming a professional photographer, investing in a good camera or a phone with advanced camera features can set you apart from other photographers.

Additionally, practicing photography techniques to learn some tricks can help you become a better photographer. In addition, there are many simple photo editing tools to make your images irresistible so that brands do not require you to interact with them.

3. Incorrect hashtags and poorly written descriptions

Half of the work of any influencer advertising campaign is to use appropriate hashtags in the description of the image or video. This is how new followers can find you and learn more about the campaign: through hashtags or through comments.

But what if you use the wrong hashtags under your post?

Or not properly describing the product or service in the description box? You run the risk that your audience or future models don’t take you seriously, and that’s not good for creating a personal brand as an influencer.

In addition, these features are free on all social media platforms – it’s a free opportunity not to use them to your advantage.

How to use the right hashtags and write an engaging description?

Let’s look at writing as an art. No one can do it, but if you are willing to put in the effort, you can learn it. Writing a catchy description under your promotional content can be tricky but it’s not impossible.

If you really want to dig deeper, learn more about persuasive writing or the techniques copywriters use to get into the minds of their clients – it can help improve your writing skills. something sharper.

Also, don’t overshadow the product using clichéd marketing claims.

4. You don’t interact with your followers

The difference between good and big influencers is not the number of followers – it’s how they treat them. With every post you post, every campaign you run, or every video you share, you’re connecting with them, and that’s not something to look down on or take lightly.

But many influencers, especially those with thousands of followers, forget how important it is to have a lasting relationship with their followers. Of course, after some time, it is not possible to respond to any messages or to talk – but you should try at least.

how to interact with your followers?

Stay tuned for more in the comments section or in your inbox. Address what they said, respond positively, and thank them for their time. If your time allows, record a video answering their frequently asked questions.

5. None compliance with consumer rights protection guidelines

In the past two years, with the rise of extremists, there have been serious violations of consumer rights in social media. Influencers who promote products or services do not show it on their profiles, which causes a lot of confusion among consumers and media users.

This is why everyone is now required to respect the law for the protection of consumer rights. Influencers must disclose paid sponsorships or affiliates by writing it in the description of the post.

How to promote a product or service effectively?

Don’t take that risk – familiarize yourself with consumer rights protection laws, so you know your rights and responsibilities before accepting support from any form.

6. Lack of original content and authenticity

Some people decide to become violent; for others, it happens almost naturally. But in any case, you have to give something first.

Copying the work of someone you admire is not the highest form of admiration in the world of social media; It’s not the first time that you’ll lose points among your subscribers.

How to create original content?

Be honest with yourself – that’s the best advice you can get. Creating the right profile can be tricky, but instead of trying to be someone else, try to present yourself as you are. Social media users and brand owners value authenticity above all else, and they will see your resume in no time.

Last word

Although difficult, creating a successful influencer campaign is not an impossible task. However, you need to keep the above mistakes in mind to prevent them from happening.

As a brand owner or distributor, this is the only way to effectively communicate with influencers and create a successful campaign together.