ezoic vs mediavine : why ezoic is better

Today we weigh Ezoic vs Mediavine and make the case why mediavine is better than ezoic. Many people get stuck between going with Ezoic or Mediavine, but through my experience, Ezoic carries the day.

There are many similarities between the two, but with Ezoic you get more options with higher flexibility on your account.

In addition, Ezoic gives you more control over your account and ads to display, and extra features to enhance your earnings.

What is Ezoic?

Ezoic is an ad testing platform that helps publishers improve their website’s revenue and user experience. Ezoic provides automated website intelligence for ads, content, layouts, and more.

Publishers use Ezoic to access powerful tools and applications, gain exposure to unprecedented analytics, and run sophisticated experiments.

Ezoic allows publishers to leverage the power of true artificial intelligence on their websites.

This includes the ability to collect important data and automate decisions that improve visitor experiences, SEO, and website earnings. 

Ezoic gives has a number of features that you can use to grow your website.

From Ad Tester that allows you to perform automated ad placement testing, as Ezoic learns how visitors respond to various placements and make automatic adjustments to improve user experiences and total revenue per session.

To Layout Tester, that allows you to test multiple website layouts, as Ezoic automatically adjusts your site to deliver each user with a layout to best balance user experience and revenue.

You also get Ad Mediation, that allows you to enter your existing ad partners on a leveled playground to compete in giving you the best ad rates.

You get these and more features when you sign up for Ezoic.

in ezoic vs mediavine, Why Ezoic is better than Mediavine

Ezoic is the number one fully automated layout improvement platform. Ezoic has firmly established itself as one of the top options for publishers when it comes to monetizing websites.

It’s well documented that their ability to leverage sophisticated machine learning and multivariate testing, can quickly increase your site’s ad revenue.

If you are an independent publisher who is looking to improve your website, earn more money from advertising, and provide a better online experience for your visitors, Ezoic will serve you better than Mediavine.

Here are some of the top reasons publishers opt to leverage Ezoic over Mediavine on their websites.

1. Requirements

To join Ezoic, your website just need 10,000 monthly visitors.

Unlike Mediavine, which requires a much higher threshold of 50,000 monthly sessions or unique visitors or at least in one month as per Google Analytics.

2. Contract

Ezoic does not require you to sign any contract or make any commitments when you sign up with them.

But for Mediavine, you will have to sign a contract and be compelled to adhere to it, failure to which you will lose your account.

3. Control

Ezoic gives its publishers control over the ads displayed on their sites, in addition to adjusting the percentage of traffic to Ezoic version of your site and ultimately having an option switch on/off Ezoic completely.

This is not the case with Mediavine, which takes full control of the number and type of ads displayed on your site.

4. Flexibility

Ezoic gives you an array of options on your account to experiment on and use. Unlike Mediavine which has restrictions on what you can do on your account.

5. Ad networks

With Ezoic you can choose to display ads from other networks on your site or even link other ad networks you are working with through their platform.

But in the case of Mediavine, you will have to remove all ad codes from other networks from your site, thus preventing you from working with other ad networks.