10 types of email marketing that work for any business

Today we look at types of email marketing that work for any business. These are simple emails that work great when it comes to boosting client confidence and increasing sales. The point of this article is to make businesses more deliberate while developing their choice of email marketing strategies.

1) Welcome Email Series

Congratulations, you have a new subscriber. Imagine for a moment that you have made a new friend or perhaps a new colleague, it is only polite to introduce yourself.

That’s what a welcome email series is for.

This is not the most common email campaign, but it is one of the most effective.
By sending a series – three, four or five – you have the opportunity to meet a new subscriber.

You can also tell them about your brand promise if they agree more with you.
Here are some examples of things that should be in your welcome series:
Implementation and promotion
Invite them on social media Contacting a new email subscriber can lead to higher spam scores simply because your subscribers forgot to sign up for your list.

In addition, welcome emails have higher than average open rates, click through rates and generate more revenue.
If you’re not running another email marketing campaign, use this one.

important points to remember when writing a welcome email

• Amaze your customers
• Introduce your brand
• Thank you
• Give them a small gift

2) Standard advertising campaign

This is the most common of email marketing campaigns and probably the most familiar to you.
You probably have a promotional email in your inbox right now from a certain brand… or a few dozen. In my experience as a consumer, they are often less strategic or systematic than we would like to see.
They are like machine gun fire, appearing in mailboxes over and over again in a kind of roti-ta-tat repetition that never changes. We don’t encourage it – consider these ads.
Instead of sending 10 different one-off emails promoting your products, why not think about a campaign that is progressive or cohesive in some way so that one email builds off the previous one and leads to the next?

Here are some things that can spice up your traditional email campaign:

• create emotion
• add humor
• make them curious
• Give away a free product
• Use catchphrases from popular music
• Use colors, images and fonts that draw attention
• Express the product

3) Seasonal Campaign

A branch of the email campaign campaign is the seasonal campaign.
For any major holiday, you can probably start with email marketing. From Valentine’s Day to the less popular but still very effective campaigns on Father’s Day.

These types of email marketing campaigns can be collected before the event and followed up afterwards, which means you have multiple ways to send your emails.
This period is particularly important for retail sales.

According to the National Retail Federation, holiday sales account for 20% of all retail sales. Sales in the United States alone were over $8
billion.

Here are some things to consider when planning your seasonal campaign:

• Know the holidays in the country you are promoting. This is a great way to group a list.
• Start early.
• People are bombarded during the holidays, so make sure you get to their inbox first.
• Make sure the colors and language match the party theme.
• Give them an exclusive holiday discount. This is a critical reason why holiday marketing is effective.
  Use an ambulance. One of the main reasons why email marketing works so well is that they are time limited.

4) Triggered Email Series

Automated email marketing allows you to get user actions to trigger a series of targeted and relevant emails.
They may have clicked on a link in one of your promotional email series, added items to their cart but bounced without paying, downloaded content, purchased something, or answered a survey. Their behavior somehow “triggered” the drip campaign they have now started.
According to DMA’s 2013 National Customer Email Report, more than 75% of email revenue comes from triggered campaigns, not one-size-fits-all campaigns.

5) advertising campaigns

If you read about MailChimp’s automation triggers, there are four types of triggers you can add to your email marketing toolkit:
Campaign Action: An email is sent to someone who is on a campaign list, opened a specific campaign, didn’t open. campaign, clicked a specific link, did not click a link.
List Management: Triggers an automatic email when someone is manually added to the list or subscribes to the list themselves.
Workflow Action: Triggers an email that is sent after a subscriber receives, opens, does not open, or clicks a link in your previous automated email series.
Online Store: Starts an email that is sent after a customer has purchased a product, a specific product, has not purchased another product, left a product in the cart, or shown interest in a product from a previous email.

6) Post-Purchase Drop

I almost never see them and I don’t know why. I think post purchase drip is just smart email marketing!
This is a series of emails that are not necessarily sent to sell, but simply as a follow-up to a purchase.
Let’s say I bought a new appliance for my kitchen.

A smart email marketer could use automated email marketing to send emails (purchase triggers) that reinforce my purchase decision and build brand loyalty.
For example, one email might give me tips on how to clean and maintain my device.

The next email could be a recipe that uses a widget… and so on. From an emotional perspective, it creates trust and delight among customers because you provide value after you’ve already made the sale. But all these emails are still an opportunity for up- and cross-selling.

7) Connect with a social media campaign

A social campaign goes through channels from email to social media and back to email if possible.
This is an email marketing campaign designed to engage people in their news feed. You have many options with it, from Facebook to Instagram.
Take a kitchen appliance, for example, a social campaign might use email marketing to ask users to pin images of recipes made with the appliance to Pinterest or post them on Facebook or tweet with a hashtag. The possibilities are endless!

8) Newsletter

Although not technically a “campaign” because it can go on forever, a newsletter or roundup is something that is regular communication between you and your list just a smart email.
If you do newsletters right, they’re not sales pitches that your audience is likely to get bored with, but emails that can provide them with a real service — keep them up to date with product updates, educate them, and even entertain them.
Some of the most popular emails are newsletters from brands like theSkimm.

But not everything depends on you. You’ll also benefit from staying top of mind, building brand loyalty and providing shareable content that can grow your audience.

9) Abandoned Cart Series

Abandoned cart emails can actually be a type of email marketing campaign.
Like other automated campaigns, these emails are also triggered by a user action – in this case, adding a product to the virtual shopping cart, but not making a purchase.

These types of emails usually offer an incentive, such as “Hi, you haven’t completed checkout.

Here’s a 10% discount to encourage you to complete your purchase.”
These types of email series (like welcome letters) tend to have significantly higher open rates and conversions.

They are still advanced for beginner use, but should be on everyone’s radar for implementation.

10) Reengagement Campaign

A reengagement campaign is a series of emails sent to inactive subscribers.
The turnover rate of the mailing list is approximately 25-30% per year. It’s normal, people exchange email addresses, companies exchange names – it’s part of the industry.

The Reenagement Campaign seeks to combat this very fact.
Let’s say someone on your list hasn’t opened an email in over 6 months. The goal of your re-engagement campaign is to either a) bring those subscribers back to your website, or

b) find out if they can even be engaged, and if not, clean up your email list.
Why remove them from your list?

Because they are dead and because you don’t open or process your emails, they can affect your reputation with ISPs and therefore your delivery speed.